Why an online business needs a Magento eCommerce development Company to be successful?

Today businesses run on the basis of partnerships, tie-ups, long term agreements and formal or informal contractual relationships. The premise here is that one party complements the work of the other to deliver a package of goods or services to the end user in a way that is win-win situation for both.

When one takes this business model to the world of eCommerce and online business, one finds a symbiotic relationship in existence between an online business and a Magento eCommerce development company.

While the eCommerce business identifies the products & services to sell and prepares the overall business plan to source the items and launch their sale through online stores; the Magento eCommerce development company is responsible for developing the software architecture and doing the software design and development of the online store. Both parties work together to ensure that the store is built in a timely way so that promotional activities can be launched online and before start of festive season.

How does a Magento eCommerce development company assist an online business?

- Consultancy and advice on the selection of the eCommerce platform and advice on the pros and cons of different eCommerce platforms which are available in the marketplace.

- Understanding the unique background of the online business and what products & services it will sell. This is helpful especially with legacy or home-grown systems that have specific features and business rules.

- Even in case of a brand new online store, Magento is the most sought after platform because it is robust, customizable and flexible. Secondly, Magento is open source software and free of cost.

- The Magento eCommerce development company provides consultancy on SEO and recommends use of Magento platform because it has in-built SEO features that are must-haves.

- Multiple stores can be run on Magento using a single back-end system.

- Product and category import can be done easily using Magento

Selection of Magento as an eCommerce platform
Based on the recommendations provided by Magento eCommerce development company Magento is chosen and the online store built.

Magento is the most sought after eCommerce platform. No wonder today 1 out of every 4 eCommerce business runs on Magento and there are more than 150,000 sites worldwide known to have been built on Magento.

Iterative and transparent delivery method is followed and client feedback is continuously absorbed and incorporated into the online store. Tutorial and support services are provided at the time of handover and hosting to ensure smooth launching.

Ongoing support and maintenance provided by Magento eCommerce development company
This is a critical element of the relationship and highly important because once an online store has been developed and set-up there has to be continuous maintenance of the software. Updates have to be made to the store and scale has to be added to make it bigger and to accommodate new product categories.

Conclusion
Techinidasoftware.com emerges as the best Magento eCommerce development Company as it serves as the true and long term business partner to provide technical consultancy and end-to-end web design and development services to eCommerce businesses on affordable prices and guaranteeing them round the clock 24/7 support.

How to Choose The Best SEO Reseller Program

SEO or Search Engine Optimization arena is fast growing today presenting a widening and lucrative business opportunity for tech companies. A lot of businesses are springing up every day in every known industry sector that accounts for the stiff competition out there to grab their fair share of customers. Given that most businesses today happen online than offline, it is important for businesses to push themselves up in the search engine ladder to be able to ensure more views, more conversions and more sales. Hence you will always find the business opportunity grow in the SEO arena.

What is White Label SEO Reseller Program?
A white label SEO reseller program is a profitable arrangement for you to make a huge money without having to invest in the required infrastructure, salaries and other expenses of running your own SEO business. Nevertheless, you must be careful to choose the right SEO reseller program so that you are able to achieve your objectives. Here are the points that will guide you in choosing the best one that you come across.

Get to know how the system works
Today a lot of companies are offering SEO reseller programs. In this arrangement, two companies enter into partnership to do the SEO business. While the SEO company works on all your projects, you get to do only the marketing. While it comes to selling, it all happens in the name of the company that is marketing the projects and hence as a SEO reseller you get to build your brand name with the least hassles. Find out the systems and processes the SEO partner has in place to decide whether you can work with them comfortably.

What to consider in the SEO company you choose
In the first place, the company you choose to work with must be proficient in the SEO arena having accomplished a large number of SEO projects. The company must be backed up by a team of talented and skilled professionals who are up-to-date with the developments in the SEO sector. Also look into the track record of the company and find out if they have accomplished satisfactory projects within a definite timeline. Consider the ethics and values of the company and look into the prospects of working with the company over a long time. As the quality of the SEO projects delivered will only help determine your brand image, find out the SEO firm that can travel with you in a reliable manner.

Why You Must Contract An Ecommerce SEO Firm Today?

If you are selling your products or services online, ecommerce SEO is a must product for your site. Over the recent past, a large number of ecommerce businesses out there have been able to increase their traffic and sales phenomenally only by working with the best ecommerce SEO Company. The most alluring advantages of working with an ecommerce SEO company are access to the talents of SEO professionals who also have Google Certifications, ability to receive detailed monthly reports and calls on a weekly basis, and benefiting from proven ecommerce strategies that can work wonders for you.

Get proven results with ecommerce SEO
The best ecommerce SEO Company can evolve custom strategies that can work the best for your specific situation. They will be able to understand the need of every client they deal with. In the first place, a good ecommerce SEO firm will evaluate where your site stands with regard to Google ranking and set the future SEO goals. Then they will carry out a thorough analysis of the competitiveness of your industry and the keywords that are desired. This will let them decide what it will cost to achieve the cherished goals of SEO mission. The implementation starts once they have succeeded in developing a high-level strategy.

How good ecommerce SEO companies work
The first thing an accomplished ecommerce SEO company will do is to generate monthly reports that will feature all of the site’s key metrics including conversions, sales, traffic, and rankings and summarize exactly what was achieved on your site to increase the site ranking, how far their efforts has borne fruits, and what has to be done in order to see the site performs still better on the search engines. Then the company will set up a call with you and discuss the monthly reports obtained and the plans proposed for the next month. This systematic approach will let you evaluate how effective the SEO mission of the company worked in your case. Therefore, it is possible to see a proven, measurable and direct impact of the SEO strategies implemented by the company on your site.

Choose the right ecommerce SEO Company
For getting the assured results, it is important that you work with an accomplished, reliable and customer-centered ecommerce SEO company. Do a thorough research, take some referrals and look into the achievements of the company you choose to ascertain if they can do a good job on your site.

Tips To Choose The Perfect Magento Theme For Your Site

Magento provides too many themes to choose from. Hence you will find it a daunting and confusing job when it comes to choosing the best theme for you. Here are some useful tips to help you choose the best Magento theme. Also, hire Magento developer after enough research to land on the best company.

It must support responsive designing
During the time when mobiles rule the ecommerce game, your Magento site must be compatible with mobile screens. A responsive site can help attract more customers accessing your site on their mobiles and features like off canvas menu can make them feel comfortable.

Build the site on some latest technologies
The ideal Magento theme for you must feature the latest technologies like SASS, Bootstrap 3, Font Awesome 4, HTML5 and CSS3. These technologies can make your site work very effectively and make your site enjoy a distinguished presence over the others.

Look for Live Theme Editor tool
After purchasing the theme, you will have several reasons to customize it. Even if you have bought a theme that is not trending now, you need no worries. This tool can help customize the theme in ways you will find useful and appropriate tot eh present day expectations. This highly effective tool can help get a lot from your theme.

Check compatibility with the browsers
You must check browser compatibility of the theme before buying it. It is crucial that your theme works well on all the popular web browsers. If this does not happen, the theme will be utterly useless. If you choose a wrong theme, your efforts to push up the rankings of your site on the search engines will not come through.

SEO capabilities
The key to successful selling online today is SEO. The theme you own must be clean and well organized for HTML/CSS code that the search engines like the most.

Support to useful tools
The more enjoyable the shopping experience on your site, the more will be the sales. It is necessary to check if the theme you choose can support some useful extensions like Layer slider, Mega menu, Blog, Quick view, and Deals without having to buy them from third parties.

Ability to accommodate social media integration
Today most sales happen due to integrating the sites with social media. Social media integration can prove to be immensely useful to your site by encouraging the shoppers share your site on the social

User friendly interface
In addition to some powerful features and functions, your site must have a great user interface that is easy to use. Several factors including Back-to-Top button, Shopping Cart, powerful navigation system, menu panel can help achieve user friendly interface.

What Are The Costs Of Using WordPress

Many users ask the question, “Do I have to pay for using WordPress?” WordPress is a free and open source software. You can use it, modify it, develop on it and redistribute the platform in the way you want. In this sense it is free. Nevertheless, here are the different costs you will have to bear while developing a Wordpress site.

Costs connected to developing a Wordpress site

• The WordPress software is free for you. You need not pay anything to download it and use it. When you use the platform on the web, you will have to pay for the hosting.

• Though you can use WordPress.com to develop a free online blog, you must understand that WordPress is different from WordPress.com.

• The cost of running a WordPress site is very minimum. In fact, these expenses cannot be avoided and are true for running any other kind of website as well. However, the only real cost you will have to bear when it comes to developing a WordPress site is on the domain and web hosting. WordPress officially recommends purchasing a domain name and webhosting for as little as $3.95/month from Bluehost or Siteground.

• The other costs you might incur are the ones related to commercial WordPress themes. At the same time, you are under no compulsion to use them. You can choose from more than 4000+ free WordPress themes if you feel comfortable with them.

• WordPress provides access to more than 45,000 free plugins. Only when you go for commercial plugins, you will have to pay for them. Since free themes are popularly used by most sites, only to strike a difference people purchase a commercial or premium theme.

• One valid reason for buying a paid theme or plugin is to get the benefit of support. While the providers of free themes and plugins are under no obligation to provide you any support or updates, paid themes and plugins provide a regular support and updates in order to promote their business.

In this blog, we have learnt answers to a few questions related to the costs of developing and running a WordPress site. You must do an extensive groundwork when you look forward to hire WordPress developer as this is a crucial step in deciding the success of your site. Due to its amazing capabilities, upgrades, and continued developments, WordPress is today one of the best platforms you can think of for your business.

A Fantastic Business Opportunity You Will Never Be Able To Resist

Today, we can never think of a business website that is not optimized for the search engines. Hence SEO is a crucially necessary investment that no business can overlook. Amidst the stiff competition with all those thousands of businesses out there for grabbing the fair market share, businesses are compelled to look out for ways to stand out from the crowd of websites. SEO is one of the most effective ways to achieve this end.

The demand is huge
While every business in the world is seriously working forward to hire SEO professionals who can do a good job on their site, the scenario has created a huge demand for SEO companies. Studies show that the prospects of finding a good business in the SEO domain are ever going to grow up dramatically over the coming years. If you have decided to jump into offering SEO services, you are on the right track in line with those myriad players who are taking the best advantage of the demand for SEO projects.

Challenges in front of you
• Starting and running an SEO services firm is never a simple task. You will need to face the following challenges to succeed in this mission.

• A heavy investment to procure the site, infrastructure and high end computers to kick start the business

• Trained, talented and experienced SEO professionals in your team to work on the client projects

• Sound management skills and experience to manage the employees in the right way to get the most out of them.

• Managing the processes, workings, finances, orders, payments, deliveries and building the brand reputation

• SEO is fast evolving and the paradigms that worked yesterday are no more working today. Hence it is important for every SEO company to update its processes, strategies and working model so that the clients get to enjoy the latest results on their SEO projects.

Here is a fantastic business opportunity
White Label SEO outsourcing means you will only source the client projects and get them done by other experienced SEO firms. With this arrangement, you get to leave out the hassles of working on the SEO projects to the company to which you outsource the projects. The term white label SEO means you are able to market the SEO projects of this company under your brand name. This fantastic arrangement rules out the need to have an elaborate infrastructure and also save on the hassles of managing the SEO Company, its processes and development.

Top Tips For Ecommerce Entrepreneurs To Turn More Productive

When you have jumped to do business in the ecommerce domain, you would be naturally overworked as you will need to do multitasking during every given minute of your business hours and even outside the working hours. Here are a few productivity hacks you will love and find useful to make a huge difference in the way you work. In fact these tips can make you feel like you have cloned yourself to be able to work on many things easily in an organized fashion.

Plan your day well
Though a successful ecommerce business needs a long term planning, planning each of your days is very important to get the most of your days. Moving through an unplanned day is never the right approach to running an ecommerce business. At the end of each day, decide what can be the top three priorities for the next day. If you have lagged behind in some tasks, make them the top priority for the next day. In this way, you can find your days more productive.

Outsource at least a few things
When you burn with enthusiasm to run a successful business on the earth, you will naturally be driven by a feeling that you are the only one on this earth to do the tasks connected to your business rightly and efficiently. This approach can jeopardize you in the long run. It is good to hire some talents and skills to support you with some tasks. If you are lucky, you might find some great people to work with thereby enhancing your productivity.

Make the best use of technology
Today technology has eased every activity on the earth. No more we do the things in the same way as we were doing it a few years back. It is very important for you to do some research to find out what technologies are available to automate the processes connected to your ecommerce business. This is a great way to minimise the overheads and produce more. Blog posts, email marketing system, social media sharing and other activities online can help you get more customers and make more sales and profits eventually. To achieve in these lines, it is very important for you to find the Best Ecommerce SEO Company. They can help you reach out a large number of customers at an affordable spending and stay at the winning edge of your business.

Some Very Useful WordPress Plugins You Must Know

WordPress is a great platform for websites. The infinite possibilities provided by this platform to customize for any challenging user requirements makes it a highly sought after CMS for developers. One of the most attractive and useful feature of this platform is the innumerable plugins it provides the users. Here are a few useful WordPress plugins you will find extremely useful for your website. You have to purchase many of them and they are worth the money given the most wonderful applications while you contract WordPress development services.

Akismet
When you have comments turned on in a WordPress blog, you will find Akismet an extremely useful plugin. This tool can monitor the incoming comments and handle any spams without the interaction by the user.

AutomateWoo
This robust extension for the WooCommerce can provide the follow up support for the communication as per the workflows defined by the user. This plugin is used for alerting the theme buyers when their subscriptions expire and alert them to renew the support they have been providing the site.

Follow-Up Emails
This is yet another highly interesting WooCommerce extension that can be used for onboarding the new buyers. The users can schedule multiple emails to send one after any orders are processed. These emails can be used to provide some useful information on how to use the new theme or course and also answer several common questions received by the company from time to time. This WordPress Plugin can significantly reduce the customer satisfaction besides reducing the support time of the owners.

Hotjar
This is a great tool to know the customer reaction to your products and brand. It is something like people watching at the mall, happening on your website. This tool lets you know what people are doing when they open your site. You can also find a free trail if you wish to try it out first before buying.

iThemes Sync
This plugin lets you manage the updates for any number of your WordPress sites from one place. The tool can also help connect with BackupBuddy which can automate the backups of remote websites and let you stay protected against any risks. The team behind the iThemes team is a highly skilled one producing several great plugins. This tool makes it possible to keep the site owners as efficient as possible especially when they manage a large number of websites.

MailChimp
This third party software solution facilitates email campaigns and emails based on RSS. This tool can help sending weekly newsletters to blog subscribers. MailChimp make use of the blog’s RSS feed to populate the newsletter automatically and send it on a pre-set time to the potential customers.

What Businesses Must Know About Customizing WordPress

The website you develop and promote is the key to bring in more customers, sales and profits to your business. Given the very tough competition around us today, it is important that you design a unique website and make it perform well on the search engines. Here are the reasons why you must choose the right platform and customize your site in order to get the best out of it.

Why choose WordPress CMS
Creating a website or web application on a content management (CMS) platform is a big advantage for the customers due to several reasons. You can enjoy a great visibility on your site’s content and when it is updated. You also gain access to a lot of plugins and widgets that can transform the capabilities and performance of your site, achieve possibilities to do a strong SEO, find huge communities for support, access your site from anywhere and update it and customize your site any number of times as per the arising needs and ideas.

The challenge in front of you
While you will want to think of customization, the challenge now comes in on setting up, building and installing the site. Before creating a site or application powered by WordPress or converting your site to WordPress, here are the most important things you must know to get the best out of this platform.

WordPress unique specialties
Any custom WordPress development services will be able to tell you that WordPress is a leading CMS for achieving a customizable and easy-to-maintain websites, ecommerce sites and blogs. This is an open-source platform that is free even for commercial use. Developed on PHP programming language, the platform has an excellent SEO possibility inbuilt in it.

Unique advantages of WordPress
The two distinguishing aspects of the WordPress platform are the highly intuitive administrative dashboard that enables you maintain, update and publish new content using multiple accounts and the large number of WordPress themes that facilitate infinite customization possibilities.

You can edit the dashboard interface as you like. You can also add in new fields as per custom needs and enjoy a complete control over your content. Most importantly, you do not need any coding experience to do this.

WordPress themes offer editable templates to make your site look the way you want it to. Since all the themes of WordPress are maintained in separate file formats, you can update them easily without affecting the content.

Why SEO Reseller Is A Better Option Than Running Your Own SEO Company

SEO is today a thriving business in the IT sector due to its crucial role in boosting up the performance of websites. No website can afford to do away with SEO today since today’s business is all about effectively competing with the others in the online market place. The investment done on SEO is bound to give manifold returns and this is a compelling reason why even small businesses do not hesitate hiring the right companies for their SEO mission.

SEO Reseller business
If you have decided to plunge into the SEO arena, you have made the right choice in terms of finding a lucrative business. However, with a large number of SEO companies already in the industry, running a SEO business is not going to be a smooth road for you. Due to its several advantages to businesses, SEO reseller is a great business option in front of budding entrepreneurs. Here are a few reasons why SEO reseller business can work better for you.

Advantages enjoyed by a SEO reseller
• No need to set up an expensive infrastructure for running your business. Hence you get to save on the workstations, computers, accessories and the expensive infrastructure you will need to invest in.
• No hassles of hiring and managing the professionals. You do not have to worry about pressurizing them and get the work done by employing your managerial skills.
• You have more time to focus on sourcing new clients and SEO projects rather than having to manage the office and workplace.
• You get access to the quality work done by high-end companies that offer you SEO reseller agreement.
• You can build your own brand image on the capabilities of the company to which you outsource your SEO projects.
• You do not have the risk of sustaining any losses incurred due to managing the overheads, infrastructure, salaries of the professionals and other expenses. You get a fat commission on every project you outsource and make a solid business on the efforts and skills of the other company. Hence this is a safer and more profitable model for you than having your own SEO firm.

Work with a reliable company
To get the best results out of the SEO reseller business model, it is important that you work with a reliable and accomplished company that delivers great results on SEO and works with a client cantered approach. This is essential to see that you build your reputation in the long run.

Important On-Page Optimization Tasks You Must Never Overlook

While engaging an ecommerce SEO company for working on your site, you must always make sure you get the right service provider who is not only an expert in the SEO arena, but is also committed to understand your needs and typical business situation. Only such SEO companies can provide you thoroughly customized services and assure you more ROI combined with enduring results. As part of its several SEO tactics, you must ensure that the SEO Company working on your site never ignored on-page optimization. Here are a few areas pertaining to on-page optimization that must never be ignored.

Keyword Optimization Optimize your blog posts and page on the site for one keyword. Make sure the page has the keyword in strategic locations like the page title, headers, image file names, paragraph copy, sub-headers, product descriptions, URLs, image alt tags, and Meta title and descriptions.

Site Structure Great site architecture can significantly impact the usability, ranking and conversion rates of your website. With a proper planning, you can make the future expansion of the product lines a smooth process. This is especially true with ecommerce websites as they deal with a huge website.

Internal Linking Internal linking refers to linking the pages of your website with the other pages of your site. This process will make sure you are able to establish your anchor text that will ensure you rank for the top keywords.

Usability Usability refers to making your site visitors happy and hence it is one of the vital aspects of SEO. Some of the vital considerations with regard to usability include making the website easy to use, enjoyable and helpful to the visitors. When your site offers them a great user experience, they are most likely to spend more time on your site.

Mobile Version of Website Mobile shopping has become very hot today. Today people are making more online purchases over the mobiles. Hence a mobile friendly version of your website is the key to success today. Responsive website designs have today facilitated making the websites compatible with different types of screens.

Rich Snippets Rich snippets are found to have a tremendous impact on a website’s ranking. These are HTML coded bits that inform the search engines what the searchers must be able to understand regarding your website even before they enter it.

Social Media Integration No ecommerce SEO effort can be complete without approaching the social media integration in an adequate and profound way. When you add social buttons to your site, you are going to grow your social signals. This will tell the search engines that people are finding your website and brand valuable.

What To Expect From An Accomplished Ecommerce Development Company

Ecommerce business is a tricky art that is cultivated by trial and error. To be successful, every ecommerce store must succeed in giving its customers an exceptional shopping experience. This is in fact necessary to convert your visitors into loyal customers. You will therefore need a good website or web stores that grab the attention of the audience and keep them engaged and visit your store time and again. The crucial requirement of every ecommerce venture is to find a good ecommerce development company that can not only build a great online store, but also help build the online brand reputation of the business. Here are the points you can expect from a reliable ecommerce development firm.

What to expect from the ecommerce development firm you choose
• The firm you choose must be able to develop an attractively designed website to grab the attention of the visitors. The store they build must have enough unique elements to make the user experience easy, enjoyable and convenient.

• The firm you opt for must suggest you the right platform for building your web store and also get you through your mission within the budget constraints you might have. If the firm you choose is willing to work on an open source platform like Magento, you get to save enough money. The company must be able to develop simple and precise codes since complex codes are prone to inviting bugs.

• Every online store must prove an excellent customer support. Your customers will need your assistance when they are in some trouble. When your store is able to provide your customers with a quick, satisfactory and reliable support, you can hope to effectively stay ahead of your competitors. The best way to do this is to integrate a chat service with your ecommerce store in order for your customers to get connected with you instantly.

• Once the site is launched, the job of the developing firm is not over. They must provide a continuous maintenance service while the store is up and running. Also, from time to time, your store will need some improvements and enhancements in order to accommodate the arising requirements and address different concerns on the move.

• More than anything, the service provider must be able to give you a customer service right from the start so that you get what you want and the store you develop is highly suitable to the kind of products and services you offer your customers.

• Find out whether the ecommerce company you choose will be able to give all these wonderful features to make your online store stand distinguished.

Why Your Ecommerce Business Cannot Do Well Without A Sound SEO Strategy

Setting up and running an ecommerce store is not a straightforward and simple business. When the shop is set up and running, you have only made the simple first step advance towards your goal. If you wish to find consistent sales on your ecommerce store, there are a number of strategies you can implement to bring traffic to your site. However, the most effective one among them that can give sustained long term results is search engine optimization or SEO. In fact, SEO gives phenomenal results on your investment. To achieve this end, it is necessary that you work with the best ecommerce SEO company. Here are the strong reasons why your ecommerce store cannot do without a sound SEO strategy.

Why SEO is indispensable for Ecommerce sites
• Search engines are universal avenues for millions of users to access information online. Over 93 percent of the online activities begin only with a search. Overlooking SEO is the sure road to ruin the sales and invite a lethal fate to your ecommerce venture.

• SEO strategies focus on targeting the right kind of traffic for more success. The role of SEO has become so popular that even those without enough exposure to the digital marketing can say the relationship between the keywords and their importance in getting listed on the search engines. This stresses on the importance of optimizing the on-page content to make their presence competitive in their industry domain.

• Over the past internet technology and SEO practices have evolved so much to give concrete results to the site owners in terms of enhanced traffic often getting highly targeted traffic. Studies show that more than traffic, targeted traffic must be the goal to win the game since out of 100 travellers, only about 2.5 visitors end up buying some products.

• When compared with other online marketing strategies, SEO consists of a lot of front-loaded effort against the strategy of leasing your traffic. A well planned and strategically accomplished SEO can help build equity in your site in the long run. The far reaching effects of SEO will not disappear once your ad campaign ends.

• Though the results of SEO will take months to come through, things are for sure that the ecommerce sites will receive a considerable expansion of their client base especially during times when the sites are able to successfully rank for high value keywords. Over and above when the potential customers turn out to become your customers and eventually give you repeat sales, your mission is done and you will start reaping the results of your SEO efforts.