While engaging an ecommerce SEO company for working on your site, you must always make sure you get the right service provider who is not only an expert in the SEO arena, but is also committed to understand your needs and typical business situation. Only such SEO companies can provide you thoroughly customized services and assure you more ROI combined with enduring results. As part of its several SEO tactics, you must ensure that the SEO Company working on your site never ignored on-page optimization. Here are a few areas pertaining to on-page optimization that must never be ignored.
Keyword Optimization Optimize your blog posts and page on the site for one keyword. Make sure the page has the keyword in strategic locations like the page title, headers, image file names, paragraph copy, sub-headers, product descriptions, URLs, image alt tags, and Meta title and descriptions.
Site Structure Great site architecture can significantly impact the usability, ranking and conversion rates of your website. With a proper planning, you can make the future expansion of the product lines a smooth process. This is especially true with ecommerce websites as they deal with a huge website.
Internal Linking Internal linking refers to linking the pages of your website with the other pages of your site. This process will make sure you are able to establish your anchor text that will ensure you rank for the top keywords.
Usability Usability refers to making your site visitors happy and hence it is one of the vital aspects of SEO. Some of the vital considerations with regard to usability include making the website easy to use, enjoyable and helpful to the visitors. When your site offers them a great user experience, they are most likely to spend more time on your site.
Mobile Version of Website Mobile shopping has become very hot today. Today people are making more online purchases over the mobiles. Hence a mobile friendly version of your website is the key to success today. Responsive website designs have today facilitated making the websites compatible with different types of screens.
Rich Snippets Rich snippets are found to have a tremendous impact on a website’s ranking. These are HTML coded bits that inform the search engines what the searchers must be able to understand regarding your website even before they enter it.
Social Media Integration No ecommerce SEO effort can be complete without approaching the social media integration in an adequate and profound way. When you add social buttons to your site, you are going to grow your social signals. This will tell the search engines that people are finding your website and brand valuable.
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